Introduction to Snapchat Plus
Snapchat has come a long way since it first launched in 2011. From simple snaps to full-on AR experiences, the app has evolved into a global powerhouse of social media. But if you’ve ever felt like you wanted more from the app, more personalization, deeper interactions, and early access to new features then Snapchat Plus might be exactly what you’re looking for.
So, what is Snapchat Plus? In simple terms, it’s a premium subscription for users who love Snapchat and want to unlock exclusive tools, customization, and early access to experimental features.
What is Snapchat Plus?
Let’s start with the main question: What is Snapchat Plus?
Snapchat Plus is a paid monthly or yearly subscription service introduced by Snap Inc. in June 2022. It’s designed to give users early access to features that are still being tested, as well as advanced tools to customize and control their Snapchat experience.
It’s like Snapchat turned up a notch and perfect for people who use it daily to communicate with friends, post stories, and stay active in social spaces.
By the end of 2024, more than 14 million users had subscribed, proving that there’s strong demand for a more personalized Snapchat.
Brief History and Growth
When it launched, Snapchat Plus was limited to a few countries. Over time, as users started enjoying its perks, Snap expanded its reach to over 25+ countries, including the U.S., UK, Canada, India, Australia, and several European nations.
The subscription model helped Snapchat monetize beyond ads and filters while giving loyal users access to high-end features.
Key Features of Snapchat Plus
Exclusive Badge and Profile Customization
One of the first things you notice as a subscriber is the star badge beside your username. This little icon tells others you’re a Snapchat Plus user and gives your profile a premium feel.
But it’s not just about badges. You can also:
- Change your Snapchat app icon from a selection of cool designs
- Use custom chat wallpapers
- Set unique Bitmoji backgrounds
- Create personalized notification sounds for specific friends
This makes your app feel more uniquely yours, a big win for people who love aesthetics and personalization.
Enhanced Story Controls
Snapchat Plus gives you better control over your content. Here’s how:
- Story Timer: Set a story to expire in 1 hour, 6 hours, 24 hours, or even 7 days. Great for event updates or special promotions.
- Story Boost: Push your story to the top of your friends’ feeds, making sure they don’t miss it. This is ideal for influencers, brands, or anyone who wants visibility.
This level of control isn’t available in the free version, and it’s especially valuable for creators and daily storytellers.
Advanced Interaction Tools
Want a closer connection with your best friends?
Snapchat Plus includes:
- BFF Pinning: Pin one best friend to the top of your chat list.
- Story Rewatch Count: See who rewatched your stories and how many times.
- First View Feature: Know who viewed your story first, a fun way to track engagement.
- Snap Score Tracker: Real-time notifications when a friend’s nap score changes.
- Double Replay: Replay any snap twice instead of once.
For people who use Snapchat for close communication, this is a game changer.
AI-Powered Features
AI features are where Snapchat Plus really starts feeling futuristic.
- AI Camera Lenses: Exclusive filters and lenses enhanced by machine learning.
- AI Captions: Add auto-generated text suggestions based on your snap content.
- Smart Replies and Bitmoji Predictions: AI can even suggest Bitmoji reactions to match the mood of your conversation.
These tools make content creation quicker, easier, and more dynamic even for those who aren’t tech-savvy.
Snapchat++ Exclusive Perks
Snapchat Plus users act like beta testers for the app. You get early access to experimental features before they roll out to everyone else.
For example:
- New AR effects
- Snap layout changes
- Enhanced privacy settings
- Bitmoji style updates
If you like being first to try out new features and share tips with friends, you’ll love this perk.
Snap Score Multiplier
Your Snap Score grows faster when you interact with other Snapchat Plus users. You can turn this feature on or off as you prefer.
If you’re someone who enjoys growing your Snap Score or competing with friends, this gives you an edge.
Priority Story Replies
When you reply to a Snapchat Star’s story (like an influencer or celeb), your response gets prioritized. It shows higher in their inbox, increasing your chances of a reply or shoutout.
This is a brilliant feature for fans and social media creators trying to connect with larger accounts.
Pricing and Availability
Subscription Cost and Plans
- Monthly Plan: $3.99 USD (or equivalent in other regions)
- Yearly Plan: Around $29.99/year (~$2.50/month average)
Some users also get free trial periods depending on their region or promotions.
There are no ads or distractions added with the subscription, just clean, direct access to extra features.
Geographic Availability
Snapchat Plus is currently available in:
- United States
- United Kingdom
- Canada
- Australia
- Germany
- Pakistan
- India
- UAE
- France
- And 15+ more countries
Snapchat plans to expand further, especially in South America and Southeast Asia as demand grows.
Why Subscribe to Snapchat Plus?
Benefits for Power Users
Snapchat Plus is made for people who:
- Use Snapchat daily to talk, post, and share
- Love experimenting with new tools and effects
- Want to express themselves more freely with customization
Whether you’re a teen, influencer, or business marketer, the added features can make your Snapchat presence more impactful.
Personalization and Early Access Advantages
One of the best parts? Personalization. You can make the app feel truly yours and be among the first to try cutting-edge features.
Plus, if you’re a content creator or a business, early access to features gives you a competitive advantage.
Who Should Use Snapchat Plus?
Here’s a quick rundown of who benefits most from Snapchat Plus:
| User Type | Why It Helps |
| Teens & Students | Custom looks, chat perks, story boosts |
| Creators & Influencers | Story Boost, Priority Replies, Snapscore insights |
| Businesses | Early tools, better visibility, interaction tracking |
| Everyday Users | Just more fun and control over your app experience |
Summary and Final Thoughts
To wrap it all up What is Snapchat Plus? It’s a powerful upgrade for people who want more from their Snapchat app.
For just a few dollars a month, you get:
- Premium customization options
- Advanced interaction tools
- AI-powered creativity
- Early access to future features
- Story and Snapscore advantages
It’s perfect for power users, casual fans, and creators who want their Snapchat to stand out. If you’re already using Snapchat daily, upgrading to Snapchat Plus is an easy yes.
FAQs
1. What is Snapchat Plus and how is it different from the free version?
Answer: Snapchat Plus is a premium subscription that gives users exclusive features like custom app icons, advanced story tools, AI-powered enhancements, and early access to new updates. Unlike the free version, it offers deeper personalization and interaction perks, perfect for power users.
2. How much does Snapchat Plus cost in 2025?
Answer: In 2025, Snapchat Plus will cost around $3.99/month in the U.S. You can also choose an annual plan for about $29.99/year, which brings the monthly rate down to roughly $2.50/month. Pricing may vary slightly by country.
3. Is Snapchat Plus worth subscribing to?
Answer: Yes, if you’re someone who uses Snapchat frequently and wants more control over your experience, Snapchat Plus is definitely worth it. With features like story boosts, AI tools, and early access to updates, it offers great value for just a few dollars a month.
4. Can I cancel Snapchat Plus anytime?
Answer: Absolutely. Snapchat Plus subscriptions are flexible and you can cancel anytime from your account settings. If you cancel, your subscription will remain active until the end of your current billing cycle.
5. In which countries is Snapchat Plus available?
Answer: As of 2025, Snapchat Plus is available in over 25 countries, including the U.S., UK, Canada, India, Pakistan, Germany, Australia, and more. Snapchat is gradually expanding it to additional regions based on demand.
